ReliaQuote - A better way to buy life insurance
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 Privacy & Security Statement

Last Updated on April 13, 2012

What information do we gather and how is it used?

ReliaQuote provides you with insurance related tools and information to assist you in shopping for and obtaining insurance products. Most of all the tools and information are available for your benefit without the need to disclose any personally identifiable information. If you decide to request an application or quote for insurance, we require you to submit minimal personal information. We collect information that includes your name, e-mail address, mailing address, telephone numbers, and date of birth. The information we gather from your insurance application request is used to begin the application process. A representative from ReliaQuote will contact you to complete your application by telephone so that additional information can be obtained. Your application will then be mailed to you for your review and signatures. In some instances, depending upon the insurance company you select, you may be able to complete your application entirely online. When your application information is provided to ReliaQuote online, it is protected in the same way that all information provided to ReliaQuote is protected. In addition, if you are applying for life insurance a representative from an insurance company examining service will contact you to schedule your medical exam. If you have any questions regarding how the insurance company you are applying with is using your personal information, you should contact that company directly. Your information will only be used for life insurance application and policy purposes. ReliaQuote does not knowingly solicit data from children, and we do not knowingly market to children. ReliaQuote may share aggregated statistical information such as website traffic or demographic information with its business partners; however, in no case will your personally identifiable information be disclosed. ReliaQuote may send you e-mail communications to update you on website features or new benefits that may be of interest to you. If at anytime you choose not to receive these e-mails, you may e-mail us at: to be removed from the mailing list.  ReliaQuote may also call you to review the quote you requested at our website. By providing ReliaQuote with your telephone number, name or email address on the quote request page at our website, you grant ReliaQuote or one of our affiliate insurance agencies permission to call or email you regarding your quote. By submitting a life insurance quote request, you consent to receive phone calls from a licensed insurance agent regarding life insurance, at the phone number(s) you provide, including your wireless number if provided. You understand these calls may be generated using an automated technology. Your information will only be used to contact you to determine whether you would like to begin the life insurance application process. It will not be used for any other purposes. If at anytime you choose not to receive phone calls or emails from ReliaQuote, you may email us at: or call us at (800) 940-3002 to be removed from the phone list.


A cookie is a piece of data stored on the userís computer tied to information about the user. Usage of a cookie is in no way linked to any personally identifiable information while on our site. We use both session ID cookies and persistent cookies. For the session ID cookie, once users close the browser, the cookie simply terminates. A persistent cookie is a small text file stored on the userís hard drive for an extended period of time. Persistent cookies can be removed by following Internet browser help file directions.

We use a third-party tracking service called Atlas DMT that uses cookies, specifically small text files, to track non-personally identifiable information about visitors to our site in the aggregate regarding total impressions served, clicks served and click conversion rates to enable us to serve and manage our online marketing campaigns.

If users reject the cookie, they may still use our site. Persistent cookies enable us to track and target the interests of our users to enhance the experience on our site.


ReliaQuote uses state-of-the-art secure server software and encryption technologies to assist in protecting your personal information. Secure Socket Layer (SSL) encrypts all of the information you submit on your application request form before it is sent to ReliaQuote. It is important that you use a browser that supports SSL and that the encryption feature of your browser is not disabled when submitting your application request. In addition, ReliaQuote uses security procedures and practices including the use of firewalls to protect the data it stores on its servers.

Although many security provisions are in place, information submitted on the Internet is not totally secure. If you feel uncomfortable submitting any personal information through the ReliaQuote website you may call us at (800) 940-3002 to request an application.

Tell a Friend!

If a user elects to use our referral service for informing a friend about our site, we ask them for the friend's name and email address. ReliaQuote will automatically send the friend a one-time email inviting them to visit the site. ReliaQuote stores this information for the sole purpose of sending this one-time email. The friend may contact ReliaQuote at to request the removal of this information from our database.

Notification of Changes

If at some point in the future, there is a change to our information usage practices that affect your Personally Identifiable Information, we will notify you by email of the relevant changes. The email will inform you on how to opt-out of this information usage or you can opt-out by sending a message to the following email: You should also check this posted privacy statement for changes.


This site gives users the following options for changing and modifying information previously provided.
1. Call us at (800) 940-3002 or send an e-mail to
2. Send mail to the following postal address:

1312 Vincent Place
McLean, VA 22101


From time-to-time our site requests information from users via surveys. Participation in these surveys is completely voluntary, and the user has a choice whether or not to disclose this information. Information requested may include contact information (like name and mail address) and demographic information (such as zip code, age and gender). Survey information will be used for purposes of monitoring or improving the use and satisfaction of this site.

Log Files

We use your IP address to analyze trends, administer the site, track the users movement, and gather broad demographic information (for aggregate use). Your IP address is not linked to your personally identifiable information.

Links to other Websites

This site contains links to other sites that are not under our control. These websites have their own policies regarding privacy. ReliaQuote is not responsible for the privacy practices or the content of other websites. For your own protection, you should review their policies upon visiting these other sites to make sure they respect your privacy.

Often time, other Web sites refer their users to ReliaQuote's Web site. These sites often pass a non-personally identifiable digit to the ReliaQuote Web site.

Legal Disclaimer

Though we make every effort to preserve your privacy we may need to disclose personal information when required by law or in the good-faith belief that such action is necessary in order to conform to the edicts of the law or comply with a legal process served on our Web site.

Contacting Us

If you have any questions about this privacy statement, the practices of this site or your dealings with this website, you can contact us at:

1312 Vincent Place
McLean, VA 22101