About ReliaQuote

Since our inception, more than 1 million Americans have trusted ReliaQuote with their life insurance needs.

We know life insurance and our expertise and experience is second to none. Our management team brings a unique blend of experience that includes almost two decades of direct-to-consumer life insurance sales, three generations of insurance agency management and senior leadership positions at leading insurance carriers. We have a thorough understanding for what makes the best possible life insurance shopping experience, and we also have a firsthand understanding of how insurance carriers operate. But most of all, we are mothers and fathers and people concerned with protecting our loved ones. We can relate to what you would expect and deserve from your life insurance agency.

We were founded in 1999 by three Northwestern Mutual life insurance agents, Will Jerro, Shervin Eftekhari and Dan Yoo, and an engineer from IBM, Phong Lam. Together, they realized that there had to be a better way for people to shop for and compare life insurance policies than spend countless meetings with a dozen plus insurance agents. Their vision was to create a company that made it quick and easy for people to compare life insurance plans from many of the nation’s top life insurance carriers. Additionally, they wanted to provide the personalized care and expertise that a great agent can provide but without the obligation to meet in person. With a snap of the fingers, ReliaQuote was born (well, they had only wished it was that easy)!

As word spread of our better way to buy life insurance, our company experienced significant year-over-year growth. We went from a national insurance agency with half a dozen employees to well over 100 employees in three years, and then went from being a privately held company to part of a Fortune 500 company.

Today, we are a large privately-held insurance agency once again, and we are employee owned. Every one of our employees feels invested in giving you the best experience possible. When you call us, you’ll be speaking to an owner. The response to your email will come from an owner. Every step of the process is an opportunity for us to offer you outstanding service—and there’s no one more motivated to please than an owner-employee.

ReliaQuote:

  • continuously monitoring life insurance company rates for the lowest rates
  • offers consumers a wide breadth of choices from highly rated insurance companies (rated A- or better by A.M Best and Company)
  • utilizes proprietary technology to transform what traditionally has been a very time consuming and paperwork intensive application process and makes it quick and easy
  • assigns you a dedicated case manager whose primary focus is getting your life insurance policy issued by the insurance carrier
  • has highly experienced insurance advisors to help you choose the right insurance carrier and product for your specific needs
  • supports you throughout the entire application process, even after you get your policy

Our Mission

The ReliaQuote mission is to help people protect their families and businesses from an unexpected loss and assist them in making the right choices when it comes to the purchase of life insurance.  Our commitment is to meet and exceed the highest expectations of our customers by providing them with a choice of quality insurance products, exceptional service, a unique experience and overall value.  Our objective is to place each client’s interests at the forefront of our actions, maintain standards of excellence and build on a foundation of shared values: integrity, professionalism and innovation.